Social Networks link individuals with common interests. This can be sports, music, and even careers or school. Historically, networking was done mostly in person or at certain conventions and conferences. Now with the advance of technology, common online sites allow for a new platform called social networking. Instead of using multiple outlets to connect and share information such as websites, chat rooms, and online yellow pages, users can normally find a host of data on a single social networking site. Examples of these sites include Facebook©, Twitter©, and MySpace™.
Savvy business owners are also jumping on the networking bandwagon to expose their product to a larger audience. Pages can be created on some sites and users can become “fans” or “like” the content. There are pros and cons to any advertising strategy, and businesses should research each social networking site thoroughly for reputation, content availability, and security rules. This type of advertising is less expensive than traditional advertisements, and reaches a much larger demographic. In addition, links can be added to direct users to the actual webpage of the business, and contact information can be included. Business owners should consider creating a dedicated position or job description since a lot of time and effort can go into maintaining the site and its content, especially for those requiring constantly updated information to keep the page relevant.
Companies moving into mainstream technology should consider the benefits of using a social networking site for advertising purposes, and to connect to their client base.